About

About Ann Sublett

Ann Sublett is a writer. She is the publisher and editor of Almanac of the Chathams & the Dutch Towns.

Ann founded the Pallas Network and was part of the early team at Scroobious, she was also a consultant that helped organizations and individuals understand why they use digital. Pallas (as it is known by its members) was a digital group focused on women born in the 20th century. Founded in 2017, the Pallas Network grew to more than 700 women and offered online networking and—before Covid—in-real life events .

Ann’s background in the music industry, non-profits and publishing established her as a digital strategist and connector. She worked in New York City for 20+ years at Forbes, Central Park, the New York Botanical Garden, Sandow, and for Richard Branson at his now defunct record label, V2.

Prior to being part of the early team at Scroobious, Ann worked as an on-staff digital consultant at Luxe interiors + Design where she masterminded and crafted an exclusive membership platform called LuxePreferred. Ann created the profitable business line when she noticed a need for digital education within the luxury design and architecture industry. In this exclusive program Ann conducted one-on-one digital consultations with clients, weekly digital workshops and in-market masterclasses.

As the Social Media Senior Manager at the Central Park Conservancy, Ann launched highly successful Periscope, Tumblr, and Instagram accounts, while growing the Conservancy's already successful Facebook and Twitter accounts.

As the Director of Online Content at The New York Botanical Garden, Ann took an institution with Victorian roots and placed it directly in the modern age. In an effort to show how a botanical garden differs from a park, Ann created a multidimensional campaign using Instagram, Tumblr, Pinterest, and other online media to explain the Garden's three-pronged mission.

Prior to joining The New York Botanical Garden, Ann worked at Forbes.com for seven years where she worked her way up from Editorial Assistant to Home Page Editor. During this time she learned how to create, package, and promote content in a way that is succinct, easy to digest, and fun to read. Also while working at Forbes, Ann wrote a popular cooking blog called A Chicken In Every Granny Cart. Archives of the blog are available to paying subscribers of the Sub-Letter.

News and Notes

American Public Gardens Association Marketing and Communications Community eConference: The Social Landscape in 2018 (webinar)
What is the point of social media when algorithms rule and the networks just want you to pay them? It's about finding your audience and speaking to them, adding value to their lives, turning searchers into lurkers and ultimately into lovers (aka donors).

Huffington Post: The Most Instagrammed Places in 2015 (Central Park is #3)

DigiDay: How Central Park Tends Its Social Media Garden

Nonprofit Quarterly: Growing a Social Media Strategy for NYC's Central Park

DNAInfo: Watch Live Video of One Woman's Walk Through Central Park Every Wednesday

LinkedIn: Don’t Be a Robot on Days That Matter

Huffington Post: How Live Streaming Will Change the Face of Philanthropy

ClickZ: How 10 Nonprofit Brands Roll on Twitter

Wired Impact: An Introduction to Nonprofit Social Media Marketing

Past Articles

How the New York Botanical Garden Uses Tumblr to Delight Their Fans

Tumblr Storyboard: Orchid Frenzy at the New York Botanical Garden

Social Media in Public Gardens - Member Highlight: The New York Botanical Garden - Interview with Ann Rafalko, Director of Online Content